Creator Search Insights, a new analytics element on TikTok, gives creators insight into topics people are searching for on TikTok. Creators can see which topics are most popular based on a popularity score or the Recommended Topic label next to the search term. TikTok is also building “search value” into its Creator Rewards Program calculations, enabling creators to increase their payouts by uploading videos that align with search trends.

First, test different AI apps, platforms, or products that'll help scale production without sacrificing quality. Then, put together an audit and internal repository of content and resources. Repurpose that content and create a workflow that's able to post content to LinkedIn for internal SMEs and thought leaders based on their niche, expertise, and voice. At the same time, fill content gaps based on customer research. Turn transcripts from audio-visual recordings into content for the company blog. Instead of ebooks, white papers, and one-pagers, optimize landing pages that convert and ensure they're always driving people to the what's-next step.

Instagram has confirmed it is not prioritizing long-form content. The platform's focus will be on connecting users with friends and helping them explore interests. Short-form video aligns better with these objectives, as long-form content reduces interaction with friends. Instagram will leave long-form video experiments to TikTok. There are no plans to revive IGTV.

Reposting Reels to Stories can slightly increase reach. Collab Posts perform better when initiated by the account with a larger following. Be mindful of follower preferences to avoid annoying them with repetitive content. While these strategies won't dramatically boost reach, they can refine content tactics.